The Cebu Pacific Spirit

Accountability

• We take responsibility for what we say, decide and do.
• We own up to mistakes we make rather than blame others.
• We ensure that our actions have a positive impact on each other.
• We make decisions in a timely and effective manner.
• We meet our deadlines so that others can meet theirs.
• We protect the interest of Cebu Pacific.

Respect

• We uphold the dignity and uniqueness of each individual.
• We exercise our freedom in consideration of others around us.
• We treat each other with courtesy and tact.
• We take care not to impose our beliefs, opinions and feelings on others.
• In discussions, we are able to disagree in an agreeable manner.
• We stand by and support legal and moral decisions of management.
• We live by the Golden Rule: do unto others what you would have them do unto you.

Excellence

• We strive to be the best we could ever be, in any situation and in any undertaking.
• We set high standards for ourselves.
• We are untiring in our efforts to improve our capabilities.
• Multi-tasking, volunteerism and out-of-the-box thinking are a way of life to ensure that each task is done in the best possible manner.
• We are relentless in our efforts to improve cost-efficiency—the best possible choice for the least cost.
• We are not content with the status quo.
• We aim to consistently meet and exceed our customer's expectations.
• We go the extra mile.
• We are trailblazers in our drive for continuous improvement.
• Our service is impeccable.

Fun

• We look at the bright side of life. The glass is always half-full, never half-empty.
• We find enjoyment in everything we do.
• We desire to make others happy.
• We have a healthy sense of humor and an ability to laugh at ourselves.
• We deliver excellent service in a fun-filled manner.
• We have a ready genuine smile for each person we interact with.

Integrity

• We are honorable.
• We say what we mean and we mean what we say.
• Everything is above-board, there is no hidden agenda.
• We are truthful.
• We do what is right, not what is expedient.
• We deliver what we promise.
• We walk the talk.
• People can rely on our word.
• This is who we are even when no one is looking.

Teamwork

• We value the role and contribution of each member of the Cebu Pacific family.
• We are a well-oiled machine, each part integral to overall corporate performance.
• We move in the same direction, towards the same goal, collaborating and cooperating with each other to achieve our corporate goals.
• We seek assistance when needed, and offer support when warranted.
• We recognize the interdependence of different functions.
• We value and harness the strengths of each team member.
• We give equal importance to task accomplishment and relationship building.
• Effective communication is everybody's responsibility.