...in March 1996, Cebu Pacific entered the market with a promise to give "low fare, great value" to every Juan who wanted to fly. After offering low fares to domestic destinations, CEB launched its international operations on November 2001 and now fly to Bangkok, Busan, Guangzhou, Ho Chi Minh, Hong Kong, Jakarta, Kota Kinabalu, Kuala Lumpur, Macau, Osaka, Seoul, Shanghai, Singapore and Taipei. In short, destinations, where one can go shopping and sightseeing!

To get every Juan to more places everyday, CEB operates a fleet of 21 Airbus (10 A319 and 11 A320) and 8 ATR 72-500 aircraft, the youngest fleet in the Philippines. With the completion of the re-fleeting program, our capacity has doubled.

CEB offers the lowest year round "all-inclusive" fares for its domestic sectors while it continues to sell Go Fares – providing the lowest year-round fares in all its international destinations. CEB remains to be the pioneer in creative pricing strategies as it manages to offer the lowest fare in every route it operates. Go Fares are not promotional and are exclusive of surcharges and government tax.

Cebu Pacific is not just the leader in low fares but also in innovation and creativity! CEB is the first local airline to introduce e-ticketing, prepaid excess baggage and seat selection in the Philippines. Guests have also learned to anticipate a uniquely upbeat flying experience with CEB, as this is the only domestic carrier that offers fun in the skies with its games on board popularly known as Fun Flights, together with its entertaining inflight magazine – Smile.

CEB also partnered with various destination hotels, car rental service, travel insurance and entertainment ticketing service, to provide its guests a more convenient travel experience. On time performance, schedule reliability and a smooth, comfortable flight are just some of the things that the air-travelling public has come to expect from Cebu Pacific.