Cebu Pacific Newsroom

CEB to Increase Frequency by 75% to Meet Demand

Cebu Pacific (CEB) has announced that it will increase the frequency of its domestic flights to accommodate the surge of passengers availing of the airline's new ‘Go' fares in time for the holiday peak. This announcement comes just days after the new fares were launched with results showing that demand has surged by up to 90%. The increased frequency will be in place for the Christmas holidays and will cover a number of major domestic destinations.

Starting December 6, CEB will increase its Cebu-Zamboanga route frequency by 40% by increasing service from five roundtrip services a week to daily service. On the same day CEB will double the flight frequency of its Manila-Kalibo route from four times to eight times a week. Fares start at P998 for Cebu – Zamboanga and P888 for Manila – Kalibo.

In addition, starting December 7, the Davao-Zamboanga route will be increased by 75% with the existing 4 roundtrip flights a week being increased to a daily frequency with fares starting at P998. Also on December 7, frequency on the Manila-Roxas route will also be increased by 75% with the existing 4 roundtrip flights per week going to daily service. Fares on Manila – Roxas start at P688. Also effective December 7, the Manila-Tagbilaran route will also see a frequency increase of 27% when weekly frequency increases from eleven times to fourteen times with fares starting from P1,188.

On December 9 CEB re-launches daily service from Manila to Puerto Princessa with fares as low as P888.

The additional flights are equivalent to a 75% increase in frequency for the routes mentioned. Bong Mojica, CEB General Manager said, “We have seen a considerable increase in demand brought about by the launch of the ‘Go' fares and so we will be adding frequencies to specific destinations in time for the holiday peak. With this, we will be able to offer more ‘Go' fares so that more people will be able to go, see and do this holiday season and throughout 2006.”

He added “With fares as low as P688 one-way, we advise travelers to get going and to book early in order to get a bargain and secure some of these great ‘Go' fares.”

Cebu Pacific pioneered low fares in the country in March 1996, forcing other airlines to follow. It was also the first to introduce on-time service, e-ticketing, fun games in-flight, and flight booking through SMS.

CEB now operates two brand-new A320 and two A319 aircraft and will take delivery of two more A319s next month. Eight more will be delivered next year until February 2007 when it shall have completed its re-fleeting program. The airline flies from its Manila and Cebu hubs, currently servicing 14 domestic destinations, Hong Kong, and South Korea.

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