Cebu Pacific News Archive

Cebu sees increase in customer base with Galileo

Cebu Pacific (CEB) will make use of Galileo International Inc. worldwide computerized reservation system to increase its customer base and expand its ticket sales into new markets.

In a marketing agreement signed recently, CEB has given Galileo’s world wide network of travel agents full access to the airline’s international and domestic fares, including promotional offers and booking services to make CEB’s services more accessible to key markets worldwide.

Galileo, a leading provider of internet-based distribution services for the travel industry, is part of Cendant Corporation’s Travel Distribution Services (TDS) division is one of the world’s largest and geographically diverse collections of travel brands and distribution business.

Edwin Bautista, CEB Head of Sales, said the partnership will improve Galileo’s service and level of choice for its customers while allowing CEB to have a bigger customer base by serving an even larger and wider network of markets.

“Our partnership with Galileo will not only make CEB reservations more accessible but will also give the CEB access to Cendant’s broad portfolio of content channels which will enhance awareness of the airline’s services to key markets worldwide,” Bautista said.

“This will enhance awareness of our brand and content globally, while positioning CEB as a key player in the Philippines and the region,” he said.

Andrew Ling, Regional Manager, Galileo Philippines said the partnership with CEB demonstrates Cendant’s goal of delivering breakthrough partnerships and diverse product offerings as well as the company’s strong commitment to the Philippine travel and tourism industry.

Cendant TDS Asia Pacific managing director for Airline Services, Brad Holman, the partnership will have far reaching implications for Galileo’s broader success in the Philippines and the region.

“As a National Carrier and the second leading carrier in the Philippines, the decision by Cebu Pacific to make its inventory available to travel agents via our GDS is further testament to the value that we provide to airlines and travel agents throughout the region,” Holman said.

Cebu Pacific Air joins 54 other Low Cost Carriers around the world that are using the Galileo GDS as a distribution channel.

Launched in March 1996, Cebu Pacific Air pioneered the “low fare, great value” strategy in the Philippines aviation industry, and currently operates 80 daily flights to 16 domestic destinations and international flights to Hong Kong and Seoul, Korea.