Thank you for donating to CEBU PACIFIC and WWF Bright Skies in the last 10 years!


Thank you for taking part in this special initiative, the first in Asia, which collected over PHP33M for WWF Philippines’ coastal resource management and climate change adaptation efforts.


All means of transportation produce carbon emissions, with air travel as a major contributor. Since the ocean is the biggest carbon sink, carbon emissions are therefore becoming a massive threat to the world’s marine resources. As a way to curb the effects of climate change, Cebu Pacific started working with WWF-Philippines in 2008 to engage passengers in the protection of the Philippines’ greatest reefs – the Tubbataha Reefs in the Sulu Sea and Apo Reef in Sablayan.


Through your help, the following initiatives were accomplished -

  1. Conservation and Protection of Apo Reef Natural Park (ARNP) and Tubbataha Reef National Park (TRNP)

    The provision of basic enforcement gears and 2 wooden boats given to Task Force MARLEN helped in conducting at least 25 days patrol operations


  2. Data Gathering and Research for Protected Area Management Board (PAMB)

    Yearly coral and fish monitoring results are being use by the Protected Area Management Board (PAMB) as foundation in decision making, policy and program formulation.


  3. Establishment of Disaster Risk Reduction Management (DRMM) plan in 10 coastal barangays of Sablayan


  4. Implementation of Information and Education Programs in Sablayan and Cagayancillo

    Environmental education to various audience – students, fishers, leaders and resource managers


  5. Conduct of scientific research and studies helped improve management of the Apo Reef and the Tubbataha Reefs.


  6. Establishment of more effective enforcement measures to ensure compliance to park rules and regulations.


  7. Use of adaptive technologies such as use of fiberglass for boat-making and ferro-cement for rainwater harvesting.

    This practice served as source of income for 25 local craftsmen in Cagayancillo and has so far benefitted about 100 households.


  8. Promotion of sustainable tourism in Sablayan and Cagayancillo, thus encouraging best practice rather than short-term, profit-oriented business operations.



As we end Bright Skies, our partnership with WWF Philippines does not end.

We are working together on new initiatives that we will share with you in the coming days. In the meantime, you can continue to support WWF in their other programs here.